A massive Bitcoin ad campaign has launched in the heart of Hong Kong’s financial district, featuring three Bitcoin trams and 20 matching billboards. It is a community initiative coordinated by the Bitcoin Association of Hong Kong, an organization with more than 5,000 members.
The Bitcoin Tram Campaign
The Bitcoin Association of Hong Kong announced Friday the start of a massive bitcoin awareness initiative called the Bitcoin Tram campaign. Various ads are scheduled to run between Sept. 11 and Oct. 8. During that time, three doubledecker bitcoin trams of various lines will cruise the east and west tracks on Hong Kong Island, each plastered with the Bitcoin logo.
“The educational campaign is an initiative from the Hong Kong Bitcoin community,” explained the Bitcoin Association of Hong Kong, emphasizing that “The campaign is financed with donations from the community.” With the goal to foster and promote bitcoin and its technology in Hong Kong, the association has more than 5,000 members and has held more than 250 events. Its website details:
The Bitcoin Tram campaign has the goal of matter-of-factly discuss the risks and merits of Bitcoin, especially in the context of ongoing financial and economic changes.
The trams are accompanied by 20 billboards in matching design. The billboards outside Chater Garden are being displayed from Sept. 11 to 24, and various billboards on Hong Kong Island are displayed from Sept. 11 to Oct. 1.
There are five different billboard ads. One says: “Warning: Your bitcoin are your responsibility. There will be no bailouts or quantitative easing. You can verify the total supply of bitcoin with your home computer on the blockchain.” Another ad says: “More U.S. dollars have been printed in 2020 than were in existence in 2009. There will only ever be 21 million bitcoin.” The third message reads: “Scarce. Divisible. Transferable. Verifiable. Tamper-proof. Bitcoin is better at being gold than gold.”
The fourth ad quotes writer Stewart Brand, who said in 1987 that “Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” The fifth quotes FCC Commissioner T.A.M. Craven, who said in 1961 that “There is practically no chance that space satellites would be used to improve phone, telegraph, TV and radio service.”
“We hope the campaign will give us the opportunity to discuss how bitcoin fits into a quickly digitizing global economy, the opportunities and dangers of drastic technological advancements and the implications of digital, verifiable scarcity,” the Hong Kong Bitcoin Association detailed.
Bitcoiners are excited about this bitcoin ad campaign. Martin Baumann, the co-founder of CMCC Global, commented: “Love this initiative – perhaps the biggest bitcoin campaign to date, globally. Hong Kong’s financial district fully covered in bitcoin today with panels along all bus and trams stops and bitcoin trams circulating Hong Kong’s financial district.” Twitter account Asia Hodl wrote: “Bitcoin advertising right in the heart of Hong Kong’s office district. And right in front of HSBC’s headquarters.”
Switzerland also has a bitcoin tram, as Bitcoin Suisse quickly pointed out that its “tram has been cruising through Zurich’s streets for almost one year now.”
Recently, a major newspaper in Hong Kong, the Apple Daily, featured a “Bitcoin will never ditch you” ad on its entire front page after its founder, Jimmy Lai, was arrested on charges of violating the new controversial national security law imposed by Beijing. Other recent bitcoin ad campaigns include those by Grayscale Investments and Galaxy Digital.
What do you think about this Bitcoin ad campaign? Let us know in the comments section below.
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